While discussing where the HIE market is headed and how to convert healthcare providers from market observers to market participants – we find ourselves returning to three basic questions:
- Did the ARRA legislation trigger HIE market activity?
- Did healthcare reform expand the HIE market?
- Are the payors’ latest games “plans” apt to create demand for HIE?
Across the board, the answer is yes, yes, and yes – though ARRA circumvented market dynamics a bit by throwing a $19B “gift” on the table. Hey, whatever it takes.
Here’s the bottom line: ARRA, overall healthcare reform, and new payor models seek to achieve considerable change in healthcare. To achieve such broad change effectively, those close to healthcare have come to realize the need to forcibly move healthcare information technology into the 21st century. We therefore hear calls for the mass digitization of patient health information – in essence, a healthcare digital revolution.
Digitizing patient health information is important, but not the end game. Once discrete information is available, it must be securely processed, communicated, exchanged, integrated, accessed, and analyzed to be truly useful. HIE is the platform, the enabler, the catalyst that makes such processing possible. Without HIE, information silos continue to persist, limiting health information technology’s ability to deliver on of the promise of care improvement.
So providers are waking up, realizing they need to get on the HIE bandwagon. And, providers are not just looking around to join an HIE effort in their community - many are finding value in an HIE directly supportive of their own organizations, an Enterprise HIE. They are recognizing such solutions help protect their market, position them for exchange with others, and establish an on-ramp to broader HIE initiatives. And, these organizations realize they need such HIE now, before their competitors eat their lunch, and long before the government rolls out their pieces and parts of meaningful HIE.
Healthcare visionaries have known this for a couple of years now; call it the “tip of the spear”, entrepreneurial organizations that have adopted HIE as a competitive advantage. Now, the center of the market is shopping – they see Enterprise HIE as an instrumental component of their success as we all live through this Healthcare Digital Revolution.
For years Enterprise HIEs were simply not discussed. They were, by definition, not considered “true HIE”. Broader perspectives have prevailed, however. An Enterprise HIE can quickly generate depth and breadth of connectivity between ambulatory and acute providers, built upon a strong, sustainable economic case. From that point a community can weave together these Enterprise networks (say, using the NHIN specifications). Done properly, which requires all four dimensions of HIE, you can get to the community-wide, holistic solution faster than ”waiting for Godot” – poorly funded, loosely organized state and community initiatives that lack genuine economic incentive to innovate.
More and more I’m hearing HIE works: HIE helps and even solves today’s many challenges faced regularly in healthcare – clinical and business challenges. The market is rapidly coming to understand the clinical and business issues of tomorrow cannot be solved without HIE. Yes, in fact, all roads do lead to HIE.
Posted by Chris Voigt 
